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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers PDF

312 Pages·1999·12 MB·English
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by George S. Day| 1999| 312 pages| 12| English

About The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

A professor of marketing and successful consultant shares a decade of research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter and u0026 Gamble, and Staples to show which techniques work, and which do not.

Detailed Information

Author:George S. Day
Publication Year:1999
ISBN:9780684864679
Pages:312
Language:English
File Size:12
Format:PDF
Price:FREE
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