Download The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day PDF Free - Full Version
Download The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day by Paul Kurnit, Steve Lance in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
Detailed Information
| Author: | Paul Kurnit, Steve Lance |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9781591843054 |
| Pages: | 287 |
| Language: | English |
| File Size: | 1.355 |
| Format: | |
| Price: | FREE |
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