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About The Lipstick Effect and The Self-Enhancement Motives: Maria Isabel Motta de Nadai
This document discusses the lipstick effect and the motives behind increased cosmetics spending during economic recessions. It defines the lipstick effect as women spending relatively more on beauty products, such as lipstick, during downturns. While most consumer spending declines, the cosmetics industry often sees increased sales. The document reviews previous research that found the cosmetics industry did well even during the Great Depression. It hypothesizes that in addition to romantic relationship motives, changes in personal life and job insecurity during recessions may also drive the lipstick effect. An experiment was conducted to analyze this hypothesis and understand the underlying consumer behavior.
Detailed Information
| Author: | ['Tristan Nialler'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 56 |
| Language: | English |
| Format: | |
| Price: | FREE |
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