The Invincible Company: Business Model Strategies From the World's Best Products, Services, and Organizations

397 Pages·2020·24.097 MB·English

by  Alexander Osterwalder, Yves Pigneur, Alan Smith, Frederic Etiemble

You’re holding a guide to the world’s best business models.
Use it to inspire your own portfolio of new ideas and reinventions.
Design a culture of innovation and transformation to become…
T he
Invincib+e
Company
strategyzer.com/invincible

Written by
Alex Osterwalder
Yves Pigneur
Fred Etiemble
Alan Smith Series

Designed by This book integrates with
Business Model Generation,
Chris White
Value Proposition Design,
Trish Papadakos & Testing Business Ideas
International Bestsellers
40+ Languages

T he
Invincib+e
Company
Copyright © 2020 by Alexander Osterwalder, Yves Pigneur, Alan Smith and Fred Etiemble. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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ISBN 978-1119523963 (Paperback)
ISBN 978-1119523987 (ePDF)
ISBN 978-1119523932 (ePub)
Cover image: Alan Smith
Cover design: Alan Smith

Printed in the United States of America
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You’re holding a guide to the world’s best business models.
Use it to inspire your own portfolio of new ideas and reinventions.
Design a culture of innovation and transformation to become…
T he
Invincib+e
Company
strategyzer.com/invincible

Written by
Alex Osterwalder
Yves Pigneur
Fred Etiemble
Alan Smith

Designed by
Chris White
Trish Papadakos
The Invincible Company
An organization that constantly
reinvents itself before it becomes
obsolete. The Invincible Company
explores the future, while excelling
at exploiting the present. It
cultivates an innovation and
execution culture that lives in
harmony under the same roof.
It competes on superior business
models and transcends traditional
industry boundaries.
How to become
an Invincible Company…
Constantly
To stay ahead of everybody else and beat Discover how to manage and
Reinvent Yourself disruption you need to constantly reinvent improve what you have and
simultaneously explore the future
yourself. Business Models expire faster
with business model portfolios.
than ever before and you don’t want to
become obsolete alongside their decline. Design, implement, and manage
an innovation culture to constantly
Competition increasingly comes from
feed your innovation funnel and
unexpected places like insurgent startups stay relevant.
in addition to traditional incumbent rivals.
Invincible Companies constantly reinvent
who they are and where and how they com-
pete in order to stay relevant and ahead.
Compete on Superior
It is increasingly a rat race to compete on Discover how to design, test,
Business Models new products, services, price, and tech- and manage superior business
models.
nologies alone. Leave competitors behind

and maximize market opportunities, new Apply business model patterns
customer needs, and emerging technologies to make the best out of market vii
opportunities, new technologies,
by embedding them in superior business
and product and service
models. Design, test, and build superior innovations.
business models that disrupt others and are
hard to disrupt.
Transcend
The most successful organizations aren’t Discover how to create and
Industry Boundaries confined by industry boundaries or manage an ambidextrous
organization that is capable of
industry forces. In fact, they often crush
improving your core business
industry boundaries and disrupt others. and exploring completely new
Their business model or portfolio of busi- opportunities beyond traditional
industry boundaries.
nesses is not the result of the area they

work in; it comes from an organization that Learn how the Chinese company
constantly explores new ways to create Ping An evolved from a traditional
banking and insurance conglom-
value around market opportunities.
erate to a technology group
that competes in five distinct
arenas and became one of the
world’s largest companies.
…and create more value