The Innovation Blind Spot: Why We Back the Wrong Ideas―and What to Do About It

204 Pages·2017·2.33 MB·English

by  Ross Baird

Praise for The Innovation Blind Spot
“We know a lot about what it takes to generate new ideas—but so little about
how to recognize the ones that are worth pursuing. The Innovation Blind Spot is
here to change that. It’s a terrific read, with vivid data and memorable examples
to help you stop betting on flops and spot the hits hiding right under your nose.”
—Adam Grant, New York Times bestselling author of Originals
and Give and Take
“Every entrepreneur with a great idea should have a fundamental right to start a
business. But today, far too many barriers in society prevent the best people from
competing. In this book, Ross outlines compelling strategies to find the best
innovations—no matter where they are.”
—Wendy Guillies, president and CEO, Ewing Marion
Kauffman Foundation
“In this time of seismic shifts, our businesses, our governments, and our
communities need to work together for our society to succeed—and we need
new ideas to get there. Baird identifies the outliers that no one’s betting on, and
compellingly outlines how we can bring them into the mainstream.”
—Governor Deval L. Patrick, managing director, Bain Capital
Double Impact
“Every single city and community has the power to change the world. But to
realize that power, we have to find the ideas and entrepreneurs that people aren’t
paying attention to. In The Innovation Blind Spot, Ross shows us how to do just
that.”
—Brad Feld, cofounder, Foundry Group; author of Startup
Communities; and coauthor of Venture Deals and Startup
Opportunities
“There’s a myth that the innovation economy is a meritocracy, but unfortunately
your background and your network still play a huge role in success. Ross makes
a compelling case for how we can access the untapped potential in our
innovation economy.”
—Donna Byrd, founding publisher of The Root and vice
president of Digital Media at Univision Communications
THE
INNOVATION
BLIND SPOT

This book is designed to provide accurate and authoritative information about capital investing. Neither the
author nor the publisher is engaged in rendering legal, accounting, or other professional services by
publishing this book. If any such assistance is required, the services of a qualified financial professional
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First E-Book Edition: September 2017
Library of Congress Cataloging-in-Publication Data Names: Baird, Ross, 1984-author.
Title: The innovation blind spot : why we back the wrong ideas—and what to do about it / Ross Baird.
Description: Dallas, TX : BenBella Books, Inc., [2017] | Includes bibliographical references and index.
Identifiers: LCCN 2017011827 (print) | LCCN 2017029235 (ebook) | ISBN 9781944648626 (electronic) |
ISBN 9781944648619 (trade cloth : alk. paper) Subjects: LCSH: Technological innovations—Economic
aspects—United States. | Entrepreneurship—United States. | Economic development—United states.
Classification: LCC HC110.T4 (ebook) | LCC HC110.T4 B25 2017 (print) | DDC 338/.0640973—dc23
LC record available at https://lccn.loc.gov/2017011827
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