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About The Impact of The Customers' Loyalty and Technology Acceptance Model (TAM) Using Mobile Application
This document discusses the impacts of customer loyalty through mobile applications using the Technology Acceptance Model (TAM). It notes that the number of mobile users and downloads of mobile apps has grown significantly in recent years. Mobile apps provide convenience for users and opportunities for companies to engage customers and encourage loyalty. Specifically, the document highlights that customers spend more time in mobile app sessions than browsing websites, allowing companies to deliver targeted marketing messages. Combining mobile apps with loyalty programs can help companies increase customer loyalty, as demonstrated by Starbucks seeing an 11% rise in loyalty program users after integrating their app.
Detailed Information
| Author: | ['Zakiah PTSS'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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