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About The Impact of Social Media On Consumer Behavior - Case Study Kosovo
This document discusses a study on the impact of social media on consumer behavior in Kosovo. A survey was conducted of 120 consumers in Pristina, Kosovo. The study found that around 59% of respondents reported making unplanned purchases based on online information, and 61.5% said they were motivated to buy by social media reviews from friends. The findings suggest businesses in Kosovo should focus their marketing research and strategies on social media and how it influences consumer purchasing decisions.
Detailed Information
| Author: | ['Ishandeep Singh'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 21 |
| Language: | English |
| Format: | |
| Price: | FREE |
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