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About The Impact of Corporate Image On Employees Productivity: The Mediating Effect of Reputation
This document summarizes a research article that examines the impact of corporate image on employee productivity, with reputation as a mediating factor. The study focuses on the banking sector, collecting data through a questionnaire given to 100 bank workers. The questionnaire assesses how a bank's image influences building and maintaining customer relationships. Analysis using SPSS shows close ties between variables like reputation, image, and culture, and financial performance. It suggests better reputation leads to improved performance. The document provides context on corporate culture and its role in competitive advantage and success. It discusses different cultural models and how culture can influence outcomes and identify achievements.
Detailed Information
| Author: | ['jay patel'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 18 |
| Language: | English |
| Format: | |
| Price: | FREE |
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