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The Hypodermic Needle Model PDF

43 Pages·2013·English
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by ['Teresa Freitas']| 2013| 43 pages| English

About The Hypodermic Needle Model

The document discusses the history and development of beliefs about the power and influence of mass media, from propaganda during World War I to present-day concerns about media effects. It describes how the "Hypodermic Needle Model" view of media influence grew due to advertising, propaganda, and concerns over new media like radio and film. Campaigns targeted comics, films, and videos perceived as corrupting influences on children and society. The document also discusses definitions of the press as the "fourth estate" watchdog of democracy versus left-wing criticisms of media serving economic and political interests.

Detailed Information

Author:['Teresa Freitas']
Publication Year:2013
Pages:43
Language:English
Format:PDF
Price:FREE
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