The HBR Guide Collection.

1675 Pages·2014·6.585 MB·English

by  Garner, Bryan

8-TITLE
SET
How to go to your page

This eBook is a 8 book collection. To avoid duplicate page numbers in the
electronic version, we have included an abbreviated form of the title before
these pages, separated by a colon.

Persuasive Presentations—PP
Better Business Writing—BBW
Getting the Right Work Done—GRWD
Managing Stress at Work—MSW
Finance Basics for Managers—FBM
Project Management—PM
Managing Up and Across—MUA
Getting the Mentoring You Need—GMYN

For example, to go to page vii of Persuasive Presentations, type “PP:vii” in the
"page #" box at the top of the screen and click "Go."
To go to page “8” of Managing Stress at Work, type “MSW:8”… and so forth.
Please refer to the eTOC for further clarification.
The HBR Guide Collection

Contents:
Persuasive Presentations
Better Business Writing
Getting the Right Work Done
Managing Stress at Work
Finance Basics for Managers
Project Management
Managing Up and Across
Getting the Mentoring You Need

Harvard Business Review Press
Boston, Massachusetts

ISBN-13: 978-1-62527-812-8
Smarter than the average guide
Hbr
Guide to
Persuasive
Presentations
Inspire action
Engage the audience
Sell your ideas
By Nancy Duarte
HBR Guide to
Persuasive
Presentations
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Harvard Business Review Guides
Arm yourself with the advice you need to succeed on the
job, from the most trusted brand in business. Packed
with how-to essentials from leading experts, the HBR
Guides provide smart answers to your most pressing
work challenges.
The titles include:
HBR Guide to Better Business Writing
HBR Guide to Finance Basics for Managers
HBR Guide to Getting a Job
HBR Guide to Getting the Mentoring You Need
HBR Guide to Getting the Right Work Done
HBR Guide to Giving Effective Feedback
HBR Guide to Making Every Meeting Matter
HBR Guide to Managing Stress
HBR Guide to Managing Up and Across
HBR Guide to Persuasive Presentations
HBR Guide to Project Management
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HBR Guide to
Persuasive
Presentations
Nancy Duarte
HARVARD BUSINESS REVIEW PRESS
Boston, Massachusetts
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Find more digital content or join the discussion on www.hbr.org.
The web addresses referenced and linked in this book were live and
correct at the time of the book’s publication but may be subject to change.
Copyright 2012 Harvard Business School Publishing Corporation
All rights reserved
No part of this publication may be reproduced, stored in or introduced
into a retrieval system, or transmitted, in any form, or by any means
(electronic, mechanical, photocopying, recording, or otherwise),
without the prior permission of the publisher. Requests for permission
should be directed to [email protected], or mailed to
Permissions, Harvard Business School Publishing, 60 Harvard Way,
Boston, Massachusetts 02163.
Library of Congress Cataloging-in-Publication Data
Duarte, Nancy.
HBR guide to persuasive presentations / Nancy Duarte.
p. cm.
ISBN 978-1-4221-8710-4 (alk. paper)
1. Business presentations. 2. Persuasion (Psychology) I. Title.
HF5718.22.D817 2012
658.4′52—dc23
2012019634
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What You’ll Learn
Do you dread giving presentations? Maybe your mind
goes blank when you sit down to generate ideas, or you
struggle to organize your fragmented thoughts and data
into a coherent, persuasive message. Is it tough to con-
nect with customers you’re wooing, senior executives
you’re hitting up for funding, or employees you’re train-
ing? Do you fumble for the right words, get lost in your
slide deck, run out of time before you’ve hit your main
points—and leave the room uncertain you’ve gotten
through to anyone?
This guide will give you the confi dence and tools you
need to engage your audience, sell your ideas, and inspire
people to act. You’ll get better at:
• Showing people why your ideas matter to them
• Winning over tough crowds
• Balancing analytical and emotional appeal
• Crafting memorable messages
• Creating powerful visuals
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What You’ll Learn
• Striking the right tone
• Holding your audience’s attention
• Measuring your impact
vi
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