Download The Growth Drivers PDF Free - Full Version
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About The Growth Drivers
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
Detailed Information
| Author: | Andy Bird |
|---|---|
| ISBN: | 9781119953319 |
| Pages: | 318 |
| Language: | English |
| File Size: | 18 |
| Format: | |
| Price: | FREE |
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