Download The Great Online Display Advertising Guide PDF PDF Free - Full Version
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About The Great Online Display Advertising Guide PDF
This document provides an overview of online display advertising and how ads are served to users on websites. It begins with an introduction to the author, Paul Mosenson, and his experience in digital marketing. The document then proceeds to explain key concepts in online display advertising, including how ads are served via ad exchanges between demand side platforms (DSPs) used by advertisers and supply side platforms (SSPs) used by publishers. It also defines important entities in the online advertising ecosystem like ad exchanges, ad networks, and data management platforms (DMPs) which are used to better target ads. Research is presented supporting the effectiveness of display advertising in boosting other online marketing channels and campaigns.
Detailed Information
| Author: | ['Anonymous KqFbrM'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 157 |
| Language: | English |
| Format: | |
| Price: | FREE |
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