The Global Public Relations Handbook: Theory, Research, and Practice

367 Pages·2019·6.809 MB·English

by  Krishnamurthy Sriramesh, Dejan Verčič

The Global Public Relations Handbook
Inthisthirdedition,TheGlobalPublicRelationsHandbook:Theory,Research,andPrac-
tice offers state-of-the-art discussions of the global public relations industry, blending
research-based theory with practice, and presented in essays from both academics and
practitioners.
This edition’s 28 essays in three sections take into account changes in the global
communication landscape especially in the last ten years. The first section contains
essays that provide conceptual linkages between public relations and international
political systems, economic systems and levels of development, societal culture, differ-
ent media systems including digital media, and activism. Essays in the second section
discuss the communication of various global actors such as corporations (including
family-owned enterprises), non-profits, governments (and public sector enterprises),
global public relations agencies, IGOs such as the European Union and NATO and
“informal” organizations such as hactivist groups, terrorists, and failed states. The
third section discusses key global communication issues such as climate change, char-
acter assassination as a communication tool, internal communication, risk and crisis
communication, public affairs, and public diplomacy.
This will be an essential resource for students and researchers of public relations,
strategic communication, and international communication.
Krishnamurthy Sriramesh, PhD, is Professor of Public Relations and Director of the
Professional Masters in Corporate Communication program at the College of Media,
Communication, and Information, University of Colorado, Boulder. His award win-
ning teaching and research experience spans five continents covering topics such as
culture and public relations, globalization and public relations, Corporate Social
Responsibility, and Public Relations for Development.
Dejan Verčič, PhD,isProfessor,HeadofDepartmentofCommunicationandHeadofthe
CentreforMarketingandPublicRelationsattheUniversityofLjubljana,andPartnerand
Knowledge Director in the strategic communication company Stratkom d.o.o., Slovenia.
Hisresearchfocusesondigitalization,globalization,andstrategiccommunication.

The Global Public Relations
Handbook
Theory, Research, and Practice
Third Edition
Edited by
Krishnamurthy Sriramesh and Dejan Vercˇicˇ
Thirdeditionpublished2020
byRoutledge
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Trademarknotice:Productorcorporatenamesmaybetrademarksorregistered
trademarks,andareusedonlyforidentificationandexplanationwithoutintent
toinfringe.
FirsteditionpublishedbyRoutledge2003
SixtheditionpublishedbyRoutledge2009
LibraryofCongressCataloging-in-PublicationData
Acatalogrecordhasbeenrequestedforthisbook
ISBN:978-1-138-04314-5(hbk)
ISBN:978-0-367-37013-8(pbk)
ISBN:978-1-315-17329-0(ebk)
TypesetinTimesNewRoman
bySwales&Willis,Exeter,Devon,UK
Krishnamurthy Sriramesh dedicates this volume to his parents and to the
students and colleagues from whom he has learnt so much over the years

Contents
Foreword
xi
RichardEdelman,CEOEdelman
Preface
xiii
MargeryKraus,FounderandExecutiveChairman,
APCOWorldwide
Acknowledgments
xv
Introduction
xvi
KrishnamurthySriramesh
Contributor Biographies
xxi
I ConceptualFoundationsofGlobalPublic
Relations 1
1 Comparative Political Systems and Public Relations: An
Overview
3
LauraD.YoungandJamesA.McCann
2 The Intersection of Political and Economic Systems in Global
Public Relations Practice
14
SandraDuhé,JoleneFisher,andKrishnamurthySriramesh
3 Culture: The “Silent” Language is also the “Neglected”
Language
28
KrishnamurthySriramesh
vii
viii CONTENTS
4 The Media, International, Transnational and Global Public
Relations
39
DejanVerčič andKrishnamurthySriramesh
5 The Nexus between Activism and Public Relations 51
GangaS.DhaneshandKrishnamurthySriramesh
II CurrentKeyGlobalPlayers 63
6 Leading an Ethical Industry: Local and Global Professional
Public Relations Associations
65
MargalitToledanoandDavidMcKie
7 The Development and Challenges of Global Public Relations
Agencies
73
DonaldK.Wright
8 State Capture and the Demise of Bell Pottinger: Misusing
Public Relations to Shape Future Kakistocracies?
84
RonelRensburg
9 Exploring the Complexity of Global Strategic Communication
Practice in Government: The Case of the Canadian Federal
Government
99
FraserLikely
10 Global Public Sector and Political Communication 111
VilmaLuoma-aho,María-JoséCanel,andKarenSanders
11 The European Union and Its Public Relations: Context,
Actions, and Challenges of a Supranational Polity
120
ChiaraValentini
12 NATO and Its Communication in the 21st Century 131
BarboraMaronkova
13 A New Public Relations for Corporations in the World of
Hyper-Globalization
139
TakashiInoue
14 Powerful Families, Powerful Influences: Family-owned Enter-
prises and Public Relations in Asia
149
GangaS.DhaneshandFloraHung-Baesecke
15 The Global Public Relations Strategies of the “Hacktivist”
Group Anonymous
162
KaraAlaimo
CONTENTS ix
16 Terrorism and Global Public Relations 170
JesperFalkheimer
17 The Global Public Relations of Failed States 178
GregSimons
III CurrentIssuesRelevanttoGlobalPublic
Relations 193
18 Internal Communication with a Global Perspective 195
AnaTkalacVerčič
19 Global Interdependence and Risks: Management and
Communication
205
RobertL.Heath
20 Global Crisis Communication 217
W.TimothyCoombsandAn-SofieClaeys
21 The Management and Practice of Public Affairs in a Global
Context
226
CraigS.Fleisher
22 Linking Public Relations and Public Diplomacy: Creating a New
Cadre of Public and Corporate Diplomats
235
RogerHayes
23 Public Relations and the Concept of ‘Nations within Nations’:
The Case of Bullfighting in Multicultural Spain
246
JordiXifraandKrishnamurthySriramesh
24 Climate Change Imperatives for Global Public Relations: Who
Pays and Who Cares?
258
JudyMotion
25 Character Assassination and Reputation Management in the
Context of Mediated Complexity
268
SergeiA.Samoilenko
26 Crowdfunding: From Global Financial Crisis to Global
Financial Communication
283
MaiAnhDoanandDavidMcKie
27 Public Relations, Political Communication and Agenda
Setting: The Rise of the Micro-Propaganda Machine
293
ThomasStoeckleandJonathanAlbright