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The Fundamentals of Business-to-Business Sales & Marketing PDF

258 Pages·2003·1.087 MB·English
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by John Coe| 2003| 258 pages| 1.087| English

About The Fundamentals of Business-to-Business Sales & Marketing

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

Detailed Information

Author:John Coe
Publication Year:2003
ISBN:71435816
Pages:258
Language:English
File Size:1.087
Format:PDF
Price:FREE
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