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About The Fundamentals of Branding
The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.
Detailed Information
| Author: | Melissa Davis |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9782940373987 |
| Pages: | 186 |
| Language: | English |
| File Size: | 11.744 |
| Format: | |
| Price: | FREE |
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