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About The Flirt Model of Crowdsourcing - Sami Viitamäki Master's Thesis
This document is a master's thesis from the Helsinki School of Economics that proposes a framework called the FLIRT model for planning and executing collective customer collaboration, also known as crowdsourcing. The thesis builds on previous literature about digitalization, participation culture, and open customer collaboration. The FLIRT model identifies and understands the key elements for engaging digital customer communities, including a focus, language, incentives, rules, and tools. The empirical research includes a netnography of industry discussions and case studies of crowdsourcing companies. The results indicate the FLIRT model provides a relevant way to approach the challenges of wide-audience customer collaboration through digital channels.
Detailed Information
| Author: | ['brayrie'] |
|---|---|
| Publication Year: | 2009 |
| Pages: | 170 |
| Language: | English |
| Format: | |
| Price: | FREE |
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