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About The Financial Impact of CRM Programmes
The document summarizes a research paper that examines the financial impact of customer relationship management (CRM) programs. It discusses the need to develop a conceptual framework and scale to measure the extent and financial impact of CRM programs. The framework would classify companies as having low, medium, or high CRM and control for other factors influencing financial performance to isolate the impact of CRM. The researchers intend to develop a scale to measure CRM and a model to assess the financial impact of CRM programs on performance.
Detailed Information
| Author: | ['Prabhu Reddy'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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