The everything guide to starting and running a retail store : all you need to get started and succeed in your own retail adventure

359 Pages·2010·1.27 MB·English

THE
EVERYTHING
®
GUIDE TO STARTING AND
RUNNING A RETAIL STORE

Dear Reader,
Ever wonder what it would be like to start your own retail
store? Of course you have. Just about everyone has. The
difference is that you picked up this book and are now
considering whether your life would be better as a retail store
owner. It can be—if you know what you’re getting into and how
to do it successfully.
We wondered, too. Dan has an extensive business background
and has owned various service businesses. Judy worked in retail
before moving on to education. Together, we set up an
independent retail store in Northern California and successfully
ran it for nearly three years before selling it at a profit. Because
we are writers, we researched and documented everything. What
came out of it is proven experience as independent retailers. Yes,
we made mistakes—and learned from them. In fact, we learned
more from our mistakes than from our successes. Recently, we sat
down and listed all the questions we had when starting, and then
wrote this book to answer them for you.
This book is the result of our education, training, experience,
successes, and mistakes in retailing. We cherish the days of being
independent retailers in a receptive community, adding to the
lives of customers and employees alike. We sincerely hope that
our efforts and experience will benefit your life as you consider
the opportunities of service as an independent retailer. Best
wishes,
WELCOME TO THE
EVERYTHING
®
CAREER GUIDES

These handy, accessible books give you all you need to tackle
a difficult project, gain a new hobby, or even brush up on
something you learned back in school but have since forgotten.
You can choose to read from cover to cover or just pick out
information from our four useful boxes.
Urgent warnings

Important snippets of information

Quick handy tips

Urgent warnings

When you’re done reading, you can finally say you know
EVERYTHING !
®
PUBLISHER Karen Cooper
DIRECTOR OF ACQUISITIONS AND INNOVATION Paula Munier
®
MANAGING EDITOR, EVERYTHING SERIES Lisa Laing
COPY CHIEF Casey Ebert
ACQUISITIONS EDITOR Lisa Laing
SENIOR DEVELOPMENT EDITOR Brett Palana-Shanahan
EDITORIAL ASSISTANT Hillary Thompson
®
EVERYTHING SERIES COVER DESIGNER Erin Alexander
LAYOUT DESIGNERS Colleen Cunningham, Elisabeth Lariviere, Ashley
Vierra, Denise Wallace
®
Visit the entire Everything series at www.everything.com
THE
EVERYTHING®
GUIDE TO STARTING
AND RUNNING A
RETAIL STORE

All you need to get started and
succeed in your own retail adventure
Dan Ramsey Judy Ramsey
To the success of our readers in finding and enjoying a lifestyle
retail business.
Copyright © 2010 by F+W Media, Inc. All rights reserved. This
book, or parts thereof, may not be reproduced in any form without
permission from the publisher; exceptions are made for brief excerpts
used in published reviews.

®
An Everything Series Book.
® ®
Everything and everything.com are registered trademarks of F+W
Media, Inc.

Published by Adams Media, a division of F+W Media, Inc.
57 Littlefield Street, Avon, MA 02322 U.S.A.
www.adamsmedia.com

ISBN 10: 1-59869-783-8
ISBN 13: 978-1-59869-783-4
eISBN 10: 1-60550-767-9
eISBN 13: 978-1-60550-767-5

Printed in the United States of America.

10 9 8 7 6 5 4 3 2 1

Library of Congress Cataloging-in-Publication Data
is available from the publisher.
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