Download The Essential Brand Book: Over 100 Techniques to Increase Brand Value PDF Free - Full Version
Download The Essential Brand Book: Over 100 Techniques to Increase Brand Value by Iain Ellwood in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About The Essential Brand Book: Over 100 Techniques to Increase Brand Value
This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
Detailed Information
| Author: | Iain Ellwood |
|---|---|
| Publication Year: | 2002 |
| ISBN: | 9780585442952 |
| Pages: | 334 |
| Language: | English |
| File Size: | 1.269 |
| Format: | |
| Price: | FREE |
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