Download The Entrepreneur's Guide to Advertising PDF Free - Full Version
Download The Entrepreneur's Guide to Advertising by James R. Ogden, Scott Rarick in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About The Entrepreneur's Guide to Advertising
Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.
Detailed Information
| Author: | James R. Ogden, Scott Rarick |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9780313365829 |
| Pages: | 145 |
| Language: | English |
| File Size: | 0.584 |
| Format: | |
| Price: | FREE |
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