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Download The End of Marketing as We Know It by Sergio Zyman in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About The End of Marketing as We Know It
Marketing today doesn’t work. Or so says the and “Aya Cola, and ” Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company’s marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz–and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as:
Detailed Information
| Author: | Sergio Zyman |
|---|---|
| Publication Year: | 2000 |
| ISBN: | 9780887309830 |
| Pages: | 280 |
| Language: | English |
| File Size: | 13 |
| Format: | |
| Price: | FREE |
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