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The Employer Brand: Bringing the Best of Brand Management to People at Work PDF

234 Pages·2005·1.168 MB·English
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by Simon Barrow, Richard Mosley| 2005| 234 pages| 1.168| English

About The Employer Brand: Bringing the Best of Brand Management to People at Work

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pr?t a Manger.

Detailed Information

Author:Simon Barrow, Richard Mosley
Publication Year:2005
ISBN:9780470028292
Pages:234
Language:English
File Size:1.168
Format:PDF
Price:FREE
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