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About The Effectiveness of Mobile Marketing On Consumer Behaviour
This document provides a case study on the effectiveness of mobile marketing on consumer behaviour at Matalan, a UK-based clothing and homeware retailer. It begins with an introduction that outlines the research context and objectives, which are to examine how mobile marketing influences consumer purchasing decisions and behaviours. The literature review then covers topics like mobile marketing tools and strategies, their impact in the retail sector, and trends in mobile consumer behaviour. Research methodologies to be used include interviews and surveys to understand how mobile apps, ads, coupons and other tools affect customer engagement and purchasing. The findings will help Matalan enhance its mobile marketing approach.
Detailed Information
Author: | ['Asim Nasim'] |
---|---|
Publication Year: | 2018 |
Pages: | 110 |
Language: | English |
Format: | |
Price: | FREE |
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