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About The Effect of Emergence of E-Commerce On Traditional Supply Channels in FMCG Industry
1. The document discusses the effect of the emergence of e-commerce on traditional supply chains in the fast-moving consumer goods (FMCG) industry. 2. It notes that e-commerce has changed customer demands and expectations, requiring FMCG brands and their supply chains to be more innovative, reactive, and efficient in order to meet new challenges from increased competition. 3. The emergence of e-commerce has increased customer choices and made purchasing more convenient, shifting demand away from traditional stores to online platforms and putting pressure on supply chains to match the delivery capabilities of e-commerce.
Detailed Information
| Author: | ['Unknown 123'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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