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The Economics of Electronic Commerce PDF

572 Pages·1997·5.588 MB·English
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by Andrew B. Whinston, Dale O. Stahl, Soon-Yong Choi| 1997| 572 pages| 5.588| English

About The Economics of Electronic Commerce

Lets start with the good. Its broad and thorough, covering a range of topics.If you are looking for a way to understand the basic (I underscore BASIC) economics of EC then this could be for you.If you are in the business already, and looking to get some depth to your fundemental understanding of how to make money in EC, lets say for a business plan.. You should look somewhere else.The book covers very elementary topics, and is not appropriate unless you are an undergraduate (e.g. what is a digital certificate, what are the economies of scale in software).My feedback to the authors would be to take some real business models and include them as case studies. Of course since there are so few companies in the black, perhaps that would just scare off all the folks that read it from starting a business :-)

Detailed Information

Author:Andrew B. Whinston, Dale O. Stahl, Soon-Yong Choi
Publication Year:1997
ISBN:9781578700141
Pages:572
Language:English
File Size:5.588
Format:PDF
Price:FREE
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