Table Of ContentKATARZYNA PISARSKA
T H E D O M EST I C
D I M E N S I O N
O F P U B LI C
D I P LO MAC Y
EVALUATING SUCCESS THROUGH
CIVIL ENGAGEMENT
The Domestic Dimension of Public Diplomacy
Katarzyna P isarska
The Domestic
Dimension of Public
Diplomacy
Evaluating Success through Civil Engagement
Katarzyna Pisarska
Warsaw School of Economics
Poland
ISBN 978-1-137-54678-4 ISBN 978-1-137-54679-1 (eBook)
DOI 10.1057/978-1-137-54679-1
Library of Congress Control Number: 2016952809
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To my friend, partner and husband, Zbigniew
P
REFACE
My academic interest in public diplomacy comes primarily from my pro-
fessional practice. For over a decade now I have been running one of the
fi rst not-for-profi t, non-governmental diplomatic academies in Europe:
the European Academy of Diplomacy (EAD) in Warsaw. Throughout
the years of its development from a small, student start-up into an inter-
nationally recognized institution, there have been many lessons I have
acquired. One which stands out, however, is that the most life-changing
experiences, that deeply infl uence our perceptions of other nations and
cultures, come from direct people-to-people contacts. These contacts
are most credible when organized outside of the realm of government
and with genuine grassroot support of civil society in both hosting and
sending countries. Having seen hundreds of EAD international Alumni
continuing to work with Poland after they returned home, I could not
help but wonder whether governments understand the intrinsic value that
such non-governmental initiatives have for a country’s reputation abroad?
And if they do acknowledge such projects as part of the country’s pub-
lic diplomacy effort, what are the best practices of cooperation between
the domestic civil society actors and Ministries of Foreign Affairs? Finally,
how can such cooperation move beyond “NGOs as contractors” para-
digm into real dialogue and partnership where inspiration and infl uence
work both ways and where non-governmental organizations (NGOs)
are treated as independent public diplomacy actors? During my time as a
Visiting Scholar in Washington, DC, in 2010, I presented all these ques-
tions to a local partner institution, with whom we were operating a joint
Polish–American youth exchange, sponsored by the US Government.
vii
viii PREFACE
The answers I received were fascinating and made me want to fi nd out
more about the value of civil engagement in foreign policy practice. Other
interviews soon followed. At that time, I would not have expected that
this journey would take me to three different continents, allow me to
interview over 80 public diplomacy practitioners and experts and fi nally
inspire me to write this book.
K atarzyna Pisarska
Mazowieckie, Poland
A
CKNOWLEDGMENTS
This book is the culmination of several years of hard work and would
not have been written without the assistance of many different individuals
and institutions. First, I gratefully acknowledge the support and guid-
ance of Professor Joachim Osiński and Professor Piotr Ostaszewski, from
my home institution, the Collegium Of Socio-Economics at the Warsaw
School of Economics. The Collegium has provided me with the much-
needed creative space for scientifi c inquiry as well as fi nancial support for
different stages of this study. Second, I express my warm thanks to the
three institutions that have accepted me as a Visiting Scholar and provided
the infrastructure and environment for research and interviewing. These
were the Center for Transatlantic Relations at Johns Hopkins School of
Advanced International Studies in Washington, DC, directed by Professor
Dan Hamilton; the Department of Political Studies at the University of
Oslo represented by Professor Jostein Rosfjord Askim; and the Center
for European Studies at the Australian National University in Canberra
led by Professor Jacqueline Lo. I would like to acknowledge that my
three-month fellowship in Australia was generously supported by the Go8
Group, which granted me a full scholarship for the duration of my stay
“Down Under.”
I would like to thank all the research participants of this study. In the
years 2011–2015, I was fortunate to meet and speak to over 80 inspir-
ing individuals—diplomats and representatives of various NGOs from
Norway, Australia and the USA. I am grateful for their time, effort and
critical insights which form the backbone of this book. I also thank
Professor Giles Scott-Smith, Professor Alan Hendrikson as well as s everal
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