The Digital Multinational: Navigating the New Normal in Global Business

261 Pages·2022·3.461 MB·English

by  Satish Nambisan, Yadong Luo

The Digital
Multinational
Management on the Cutting Edge series
Robert W. Holland Jr., series editor
Published in cooperation with MIT Sloan Management Review
The AI Advantage: How to Put the Artificial Intelligence Revolution to Work
Thomas H. Davenport
The Technology Fallacy: How People Are the Real Key to Digital Transformation
Gerald C. Kane, Anh Nguyen Phillips, Jonathan Copulsky, and Garth Andrus
Designed for Digital: How to Architect Your Business for Sustained Success
Jeanne W. Ross, Cynthia Beath, and Martin Mocker
See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence
George S. Day and Paul J. H. Schoemaker
Leading in the Digital World: From Productivity and Process to Creativity and Collaboration
Amit S. Mukherjee
The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value
Marco Bertini and Oded Koenigsberg
Open Strategy: Mastering Disruption from Outside the C-S uite
Christian Stadler, Julia Hautz, Kurt Matzler, and Stephan Friedrich von den Eichen
The Transformation Myth: Leading Your Organization through Uncertain Times
Gerald C. Kane, Rich Nanda, Anh Nguyen Phillips, and Jonathan R. Copulsky
Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World
Ron Adner
The Digital Multinational: Navigating the New Normal in Global Business
Satish Nambisan and Yadong Luo
The Digital
Multinational
Navigating the New Normal in Global Business
Satish Nambisan and Yadong Luo
Foreword by Conny Braams
The MIT Press
Cambridge, Massachusetts
London, England
© 2022 Massachusetts Institute of Technology
All rights reserved. No part of this book may be reproduced in any form by any
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Library of Congress Cataloging- in- Publication Data
Names: Nambisan, Satish, author. | Luo, Yadong, author.
Title: The digital multinational : navigating the new normal in global business /
Satish Nambisan and Yadong Luo; foreword by Conny Braams.
Description: Cambridge : The MIT Press, 2022. | Series: Management on the
cutting edge | Includes bibliographical references and index.
Identifiers: LCCN 2021000760 | ISBN 9780262046329 (hardcover)
Subjects: LCSH: International business enterprises—Technological innovations. |
Regionalism. | Globalization.
Classification: LCC HD2755.5 .N38 2022 | DDC 658/.054678—dc23
LC record available at https://lccn.loc.gov/2021000760
10 9 8 7 6 5 4 3 2 1
To Ashok, Bharat and Priya—S atish Nambisan
To Rosalie, Edward and Jady— Yadong Luo

Contents
Series Foreword ix
Foreword by Conny Braams xi
1 Globalization in Transition in the Digital Age 1
2 Digital Global Business Connectivity 27
3 Connecting with Global Markets and Customers Digitally 49
4 Connecting with Global Partners, Platforms, and Ecosystems
Digitally 71
5 Connecting with Foreign Subsidiaries and Managing Global
Activities Digitally 91
6 Connecting with Global Innovation and Knowledge
Digitally 109
7 Internationalizing Business Models Digitally 129
8 Global Entrepreneurship in the Digital Age 141
9 Managing Risks in Digital Global Business 155
10 Digital Intelligence and Digital Resilience: Putting Digital
Global Business Connectivity into Practice 175
Acknowledgments 195
Notes 199
Index 217

Series Foreword
The world does not lack for management ideas. Thousands of research-
ers, practitioners, and other experts produce tens of thousands of arti-
cles, books, papers, posts, and podcasts each year. But only a scant few
promise to truly move the needle on practice, and fewer still dare to
reach into the future of what management will become. It is this rare
breed of idea—m eaningful to practice, grounded in evidence, and built
for the future—t hat we seek to present in this series.
Robert W. Holland Jr.
Managing Director
MIT Sloan Management Review