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The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress PDF

987 Pages·2017·30.98 MB·English
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by Colin L. Campbell (eds.)| 2017| 987 pages| 30.98| English

About The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throug

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Author:Colin L. Campbell (eds.)
Publication Year:2017
Pages:987
Language:English
File Size:30.98
Format:PDF
Price:FREE
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