Table Of ContentThe Current Perspective on Social Media
Yalçın Kahya (ed.)
The Current Perspective on Social
Media
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Deutsche Nationalbibliothek
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Printed by CPI books GmbH, Leck
ISBN 978-3-631-80327-1 (Print)
E-ISBN 978-3-631-80682-1 (E-PDF)
E-ISBN 978-3-631-80683-8 (EPUB)
E-ISBN 978-3-631-80684-5 (MOBI)
DOI 10.3726/b16334
© Peter Lang GmbH
Internationaler Verlag der Wissenschaften
Berlin 2019
All rights reserved.
Peter Lang – Berlin ∙ Bern ∙ Bruxelles ∙ New York ∙ Oxford ∙ Warszawa ∙ Wien
All parts of this publication are protected by copyright. Any
utilisation outside the strict limits of the copyright law, without
the permission of the publisher, is forbidden and liable to
prosecution. This applies in particular to reproductions,
translations, microfilming, and storage and processing in
electronic retrieval systems.
This publication has been peer reviewed.
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Preface and Acknowledgments
Deutsche Nationalbibliothek
The Deutsche Nationalbibliothek lists this publication in the Deutsche
As a result of the developments in the IT sector, Social Media, which is an ef-
Nationalbibliografie; detailed bibliographic data is available online at
fective phenomenon in political, economic, social and cultural terms, stands as
Library of Congrhetstsp C:/a/tdanlobg.din-ngb-i.dne-.P ublication Data a structure that touches all areas of life. At the same time, social media, which
affects interpersonal relations, makes the subject more meaningful and deep by
moving the communication style to a different platform.
A CIP catalog record for this book has been applied for at the
In line with this purpose, studies in this book bring together different
Library of Congress.
perspectives on social media from various disciplines. In the first chapter titled
“Social Media Use of Companies in Public Disclosure: Potential Risks and a
Possible Solution”, Metin Kılıç addresses the direct effect of the developing social
cover image: © iStock.com/exdez
media on the success of companies. The study analyzes, based on examples, what
kinds of advantages and disadvantages making social media use a legal obliga-
Printed by CPI books GmbH, Leck tion for companies may bring to them. Latif Pınar discusses the social and polit-
ical effects of social media in his chapter titled “Social Media and the Turkish
Foreign Policy”. In that study, Pınar tries to explore the effects of social media on
Turkish foreign policy. The chapter titled “ ‘YouTube’ as a Social Media Tool and
‘YouTuber’ as a New Job”, written by Yalçın Kahya and Onur Bayrakcı, discusses
ISBN 978-3-631-80327-1 (Print) YouTube, one of the most important and oldest forms of social media, in detail.
E-ISBN 978-3-631-80682-1 (E-PDF) They provide a sociological discussion on the transformation of YouTube into a
E-ISBN 978-3-631-80683-8 (EPUB) job called YouTuber and its recent effects.
E-ISBN 978-3-631-80684-5 (MOBI)
Having the same theme as the issue of the transformation of social media
DOI 10.3726/b16334
into an effective tool for financing and advertising but addressing the matter
from a different perspective, Hicran Özgüner Kılıç brings up emojis, the most
© Peter Lang GmbH
basic communication form of social media. Özgüner Kılıç analyzes the emoji
Internationaler Verlag der Wissenschaften
uses of companies and attempts to show the symbolic importance of emojis,
Berlin 2019
especially in the marketing sector. İbrahim Sabuncu’s study titled “Social Media
All rights reserved.
Analytics” provides an extensive study on the width and fast fluidity of the data
Peter Lang – Berlin ∙ Bern ∙ Bruxelles ∙ New York ∙ Oxford ∙ Warszawa ∙ Wien obtained on social media and companies’ use of such data in the fields of mar-
keting and advertising. The next chapter is a product of research with a sim-
All parts of this publication are protected by copyright. Any
ilar scope to that of Sabuncu. The study titled “Social Media Use by Companies
utilisation outside the strict limits of the copyright law, without
the permission of the publisher, is forbidden and liable to and Its Evaluation Based on Selected Financial Indicators”, co-authored by Ali
prosecution. This applies in particular to reproductions, Özdemir, Fatih Temizel, and Ethem Esen, demonstrates the strong influence of
translations, microfilming, and storage and processing in social media on the marketing and financing activities of companies. The study
electronic retrieval systems. tries to examine the importance of companies’ use of social media in the mar-
keting field based on the companies listed on Borsa Istanbul. In her study titled
This publication has been peer reviewed.
“How Does Social Media Effect International Trade?”, Sevilay Küçüksakarya
www.peterlang.com
6 Preface and Acknowledgments
underlines the determining effects of social media and use of social media on
companies’ international trade policies. In the penultimate chapter of our book
titled “The Reflection of Othering and Hate Speech in Social Media Videos/
News and Comments Related to Syrian Asylum (Facebook 2018)”, Zeynep Ekşi
discusses the Syrian immigrants issue based on “othering”, which has an impor-
tant meaning in the social sphere, and provides an analysis of the reactions to the
issue on social media (Facebook). This study allows evaluating whether social
media can/cannot develop a strong hate speech and the degree of effect of social
media on it.
As a result, this study is trying to give a little explanation to its comprehen-
sive structure which can be effective in every corner of the social space because
“Social Media is very current and variable.
Sincerely yours.
Editor; Yalçın Kahya
Contents
List of Contributors ................................................................................................ 9
Metin Kılıç
1 Social Media Use of Companies in Public Disclosure: Potential Risks
and a Possible Solution ......................................................................................... 11
Latif Pınar
2 Social Media and the Turkish Foreign Policy ................................................ 25
Yalçın Kahya and Onur Bayrakcı
3 “YouTube” As a Social Media Tool and “YouTuber” As a New Job ............ 35
Hicran Özgüner Kılıç
4 The Place and Importance of Emojis in Social Media Marketing .............. 49
İbrahim Sabuncu
5 Social Media Analytics ..................................................................................... 61
Ali Özdemir, Fatih Temizel, and Ethem Esen
6 Social Media Use by Companies and Its Evaluation Based on
Selected Financial Indicators ............................................................................... 71
Zeynep Ekşi
7 The Reflection of Othering and Hate Speech in Social Media Videos/
News and Comments Related to Syrian Asylum (Facebook 2018) ................ 85
Sevilay Küçüksakarya
8 How Does Social Media Effect International Trade? ..................................... 99
List of Figures ......................................................................................................... 113
List of Tables ........................................................................................................... 115
