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ENVIRONMENTAL KNOWLEDGE SHARING BEHAVIOUR:
THE THEORY OF PLANNED BEHAVIOUR

By
SITI NORFATIN AFIQAH BT ISMAIL

Thesis Submitted to
Othman Yeop Abdullah Graduate School of Business,
Universiti Utara Malaysia,
In Partial Fulfillment of the Requirement for the Master of Sciences
(International Accounting)

Permission to Use
In presenting this dissertation in partial fulfilment of the requirements for a postgraduate
degree from Universiti Utara Malaysia, I agree that the University Library make a freely
available for inspection. I further agree that permission for copying of this dissertation in any
manner, in whole or in part, for scholarly purpose may be granted by my supervisor(s) or, in
their absence by the Dean of Othman Yeop Abdullah Graduate School of Business. It is
understood that any copying or publication or use of this dissertation or parts thereof for
financial gain shall not be given to me and to Universiti Utara Malaysia for any scholarly use
which may be made of any material from my dissertation.
Request for permission to copy or make other use of materials in this dissertation, in whole or
in part should be addressed to:
Dean of Othman Yeop Abdullah Graduate School of Business
Universiti Utara Malaysia
06010 UUM Sintok
Kedah Darul Aman

ii
Abstract
This study implemented Theory of Planned Behaviour in examining environmental
knowledge sharing behaviour among the undergraduate Accounting students from Tunku
Puteri Intan Safinaz School of Accountancy, Universiti Utara Malaysia (TISSA-UUM). The
aim of this study is to examine if the attitudes, subjective norms, perceived behavioural
control and environmental knowledge will have impact on the intention and behaviour
towards environmental knowledge sharing and whether the intention mediates the influence
of attitudes, subjective norms, environmental knowledge and perceived behavioural control
towards environmental knowledge sharing behaviour. Survey method research has been
implemented by distributing 250 questionnaires to the accounting students of TISSA-UUM
chosen as the respondents. The data collected was then analysed applying Partial Least
Square (PLS) path modelling. The results from the study showed significant relationship
between the variables tested which are attitude, subjective norms, possession of
environmental knowledge, perceived behavioural control and intention to share
environmental knowledge with their influence towards environmental knowledge sharing
behaviour. The results indicated that all hypotheses constructed are supported. This study
contributes to the knowledge sharing behaviour literature in terms of environmental
knowledge sharing behaviour in the academics context especially from students‘ perspective.
Keywords: environmental knowledge sharing behaviour, knowledge sharing behaviour,
theory of planned behaviour.

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Abstrak
Kajian ini mengaplikasi Teori Gelagat Terancang dalam penyelidikan mengenai gelagat
perkongsian pengetahuan alam sekitar dalam kalangan pelajar ijazah Perakaunan dari Pusat
Pengajian Perakaunan Tunku Puteri Intan Safinaz, Universiti Utara Malaysia (TISSA-UUM).
Tujuan kajian ini adalah untuk mengkaji kesan sikap, norma subjektif, kawalan gelagat yang
terlihat dan pengetahuan alam sekitar akan memberi kesan ke atas niat dan gelagat untuk
berkongsi pengetahuan alam sekitar dan sama ada niat menjadi pengantara dari pengaruh
sikap, norma subjektif, pengetahuan alam sekitar dan kawalan gelagat yang terlihat terhadap
gelagat perkongsian pengetahuan alam sekitar.. Kaedah tinjauan telah dilaksanakan dalam
penyelidikan dengan mengedarkan sebanyak 250 soal selidik kepada pelajar perakaunan
TISSA-UUM yang telah dipilih sebagai responden. Data yang dikumpul kemudiannya
dianalisa menggunakan kaedah Partial Least Square (PLS) path modelling. Dapatan kajian
menunjukkan hubungan positif yang signifikan di antara pemboleh ubah diuji iaitu sikap,
norma subjektif, pemilikan pengetahuan alam sekitar, kawalan gelagat yang terlihat dan
hasrat untuk berkongsi pengetahuan alam sekitar dengan pengaruh terhadap gelagat
perkongsian pengetahuan alam sekitar. Dapatan kajian membuktikan bahawa kesemua
hipotesis yang dibina disokong. Kajian ini menyumbang kepada literatur mengenai gelagat
perkongsian pengetahuan dari segi gelagat perkongsian pengetahuan alam sekitar dalam
konteks akademik terutama dari perspektif pelajar.
Kata kunci: gelagat perkongsian pengetahuan alam sekitar, gelagat perkongsian
pengetahuan, teori gelagat terancang.

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Acknowledgement
Alhamdulillah. Praises be to Allah for granting his consent and blessing to me in preparing
and gave me strength to finish this project completely. First and foremost, I would like to
dedicate my gratitude to Prof. Madya Dr Che Zuriana bt Muhammad Jamil for her assistance
and guidance throughout the completion of this project. Furthermore, she provided me with
valuable knowledge from her experience in many sorts of thing to let me understand and
completely come to an end in this project.
I would also like to devote thankfulness to my mom, Pn Nor Azurawati Ahmad Zuhdi and
other family members for giving me support and encouragement in doing this project. Their
efforts and contributions in this project are countless. They even sacrificed their time in
giving me the ideas and comments and most importantly often act as a supportive individual
in my study and educations.
Last but not least, I would like to thank the students participated in this study as valuable
respondents, for giving commitments and cooperation in completing the survey. Without
these, this project might not be completed as well as it should be.
Thank you to every party who had invested their effort, encouragement and their willingness
to provide ideas and support. Thank you very much and I humbly appreciate all your
kindness and humanity.
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TABLE OF CONTENTS

Permission to Use ...................................................................................................................... ii
Abstract .................................................................................................................................... iii
Abstrak ...................................................................................................................................... iv
Acknowledgement ..................................................................................................................... v
Table of contents ....................................................................................................................... vi
List of tables .............................................................................................................................. ix
List of figures ............................................................................................................................. x
List of abbreviations ................................................................................................................. xi

CHAPTER 1: INTRODUCTION
1.0 Introduction .......................................................................................................................... 1
1.1 Background of the study .................................................................................................. 2
1.2 Research problem ............................................................................................................. 6
1.3 Research questions ........................................................................................................... 8
1.4 Research objectives .......................................................................................................... 9
1.5 Significance of the study .................................................................................................. 9
1.6 Population and scope of the study .................................................................................. 10
1.7 Definition of terms ......................................................................................................... 11
1.8 Conclusion ...................................................................................................................... 12

CHAPTER 2: LITERATURE REVIEW
2.0 Introduction ........................................................................................................................ 13
2.1 Conceptual review .......................................................................................................... 13
2.1.1 Environmental knowledge ....................................................................................... 13
2.1.2 Knowledge sharing behaviour ................................................................................. 16
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2.2 Theory of planned behaviour ......................................................................................... 19
2.2.1 Components of TPB ................................................................................................ 21
2.2.3 Inclusion of environmental knowledge construct in TPB ........................................... 24
2.3 Empirical review ............................................................................................................ 25
2.3.1 Knowledge sharing behaviour ................................................................................. 25
2.3.2 Environmental knowledge ....................................................................................... 27
2.4 Conclusion ...................................................................................................................... 28

CHAPTER 3: RESEARCH METHODOLOGY
3.0 Introduction ........................................................................................................................ 30
3.1 Conceptual framework ................................................................................................... 30
3.2 Hypotheses development................................................................................................ 31
3.3 Sampling Method ........................................................................................................... 35
3.3.1 Population ................................................................................................................ 35
3.3.2 Sampling technique ................................................................................................. 35
3.3.3 Sample size .............................................................................................................. 36
3.4 Data Collection Method ................................................................................................. 36
3.4.1 Questionnaire development ..................................................................................... 37
3.4.2 Response Rate.......................................................................................................... 38
3.4.3 Validation of instrument .......................................................................................... 39
3.5 Data Analysis ................................................................................................................. 39
3.6 Conclusion ...................................................................................................................... 40

CHAPTER 4: FINDINGS AND ANALYSIS
4.0 Introduction ........................................................................................................................ 41
4.1 Descriptive analysis........................................................................................................ 41
4.2 Measurement model analysis ......................................................................................... 44
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4.3 Lateral collinearity ......................................................................................................... 52
4.4 Hypotheses testing.......................................................................................................... 54
4.5 Structural model analysis ............................................................................................... 56
4.6 Conclusion ...................................................................................................................... 59

CHAPTER 5: DISCUSSION AND CONCLUSION
5.0 Introduction ........................................................................................................................ 60
5.1 Summary of the study .................................................................................................... 60
5.2 Discussion on research hypotheses ................................................................................ 62
5.2.1 Hypothesis One........................................................................................................ 62
5.2.2 Hypothesis Two ....................................................................................................... 63
5.2.3 Hypothesis Three ..................................................................................................... 65
5.2.4 Hypothesis Four ....................................................................................................... 66
5.2.5 Hypothesis Five ....................................................................................................... 67
5.2.6 Hypothesis Six ......................................................................................................... 69
5.2.7 Hypothesis Seven .................................................................................................... 70
5.3 Limitation and recommendation .................................................................................... 71
5.4 Conclusion ...................................................................................................................... 73

References ................................................................................................................................ 74
Appendix .................................................................................................................................. 84

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