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About The Control Heuristic: Explaining Irrational Behavior and Behavioral Change
Note: the 2nd edition of this book got published on the 31st of July, 2020.The first version has been retired from stores.For the fans of and “Thinking, Fast and Slow and ” a revelatory new look at why human behave irrationally and why habits and characters are so difficult to change.The Control Heuristic is the overarching principle guiding all human behavior. Our brains make decisions trying to maximize the expected emotional outcome. This simple rule has far reaching implications, which are examined in both a theoretical and a practical way.At a first look, human behavior appears as an inexplicable mess. Why do we behave irrationally? Why do I behave irrationally? Why is it so hard to change? What is happiness and why does it seem to escape us?The Control Heuristic offers a new perspective to answer these questions and provides a guiding light to shed the darkness of the subconscious resistances that prevent us to behave like the man or woman we want to be.Some of the topics inside:The Control Heuristic: the overarching principle governing all human behavior.Irrational behavior: its purposes and meanings. An analysis of tens of otherwise inexplicable behaviors. The behavioral model that explains and predicts human behavior, especially irrational acts.Procrastination and commitment to failure: the two techniques used by our subconscious to prevent us from taking behaviors that might threaten some of our identities.How placebo effects interact with behavioral change.Who we are: techniques to understand the deep motivations behind our actions.The factors that influence our resistance to change.How to facilitate behavioral change in ourselves and in others.
Detailed Information
| Author: | Luca Dellanna |
|---|---|
| Publication Year: | 2017 |
| ISBN: | 9781543226065 |
| Language: | English |
| File Size: | 11 |
| Format: | |
| Price: | FREE |
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