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About The Continuous Usage of Artificial Intelligence (AI) - Powered Mobile Fitness Applications The G
This document discusses a study that examines how AI features in mobile fitness applications affect users' perceptions of goal difficulty and specificity based on goal-setting theory. The study uses a survey of 223 users and data analysis to test a research model. The results show that intelligence and anthropomorphism in the applications influence continuance usage by impacting perceptions of goal difficulty and specificity. Intelligence and anthropomorphism increase goal specificity but decrease goal difficulty. Goal specificity increases continuance usage while goal difficulty decreases it.
Detailed Information
| Author: | ['Adi Putra'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 21 |
| Language: | English |
| Format: | |
| Price: | FREE |
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