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About The Complete Guide To UGC For Museums Ebook
This document provides an overview of how museums can use user-generated content (UGC) in their marketing strategies. It begins by defining UGC as any visual or textual content about a brand that is created and shared by visitors, such as photos or reviews. It then discusses three current challenges for museum marketing: embracing technology while honoring cultural roles, meeting the diversity of audience expectations, and increasing engagement and revenue. The document explains that UGC can help museums adapt to audience needs, showcase authentic experiences, and drive social sharing and advocacy. Specific case studies of how leading museums are using UGC follow.
Detailed Information
| Author: | ['Saint John'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 31 |
| Language: | English |
| Format: | |
| Price: | FREE |
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