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About The Complete Guide To Industry B2B Influencer Marketing
This document provides guidance on running an effective influencer marketing program. It outlines the 5 key stages of influencer marketing: discover, insights, activation, management, and measurement. At each stage, marketers should ask key questions to structure their program appropriately. The document then discusses identifying the main use case and focus of an influencer program, as well as how to write a business case, create a strategy, identify influencers, engage influencers, integrate them into other marketing activities, measure success, and consider future opportunities. It aims to help marketers address common challenges through best practices.
Detailed Information
| Author: | ['Dhivya Gandhi'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 127 |
| Language: | English |
| Format: | |
| Price: | FREE |
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