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About The Collaborative Sale: Solution Selling in a Buyer-Driven World
Buyer behavior has changed, putting them much more in control of their purchasing process. They gather information through the Internet from a wide variety of online sources and as a result, most buyers are keeping sellers out of their buying process until much later than what was once the norm. This book helps sales professionals collaborate with today’s buyers, showing how the most effective sellers succeed, and even thrive, in this era of new buyers, new selling roles, and new technologies. In “The Collaborative Sale,” you will learn: How buyer behavior has changed, and how sellers must adapt to surviveThree emerging sales roles needed to be effective in today’s marketWhy a Solution Selling philosophy is more relevant today than ever beforeHow to build and leverage knowledge to become experts for customersHow to become a micro-marketer to gain access to prospectsHow to manage risk in today’s complex sales cyclesHow to add real value in every engagement with customersHow to negotiate effectively, without caving in on priceHow to build a robust pipeline of sales opportunities and achieve goalsHow to use verifiable outcomes to manage deals and predict future revenues “The Collaborative Sale” shows how to align effectively with today’s buyers, helping them to succeed in overcoming their problems and challenges, and in so doing, creating value for customers, for solution suppliers, and for sales professionals.
Detailed Information
Author: | Keith M. Eades |
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ISBN: | 9781118872420 |
File Size: | 8.7 |
Format: | |
Price: | FREE |
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