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About The Brand Preference of Mobile Phones
This document provides an introduction and overview of a study on brand preference for mobile phones. It discusses how the mobile phone industry is rapidly growing and changing. It then outlines the objectives, scope, limitations and methodology of the study, which involves surveying 50 individuals in Changaramkulam area to understand their preferences and satisfaction levels regarding various mobile phone brands. A literature review is also provided, summarizing two past studies on factors influencing consumer choice of mobile phones.
Detailed Information
| Author: | ['Sharia Imteyaz'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 46 |
| Language: | English |
| Format: | |
| Price: | FREE |
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