Table Of ContentBRAND
PERSONALITY
BLUEPRINT
The Overlooked Way to Stand Out,
Get Known & Attract Ideal Clients
W H O I S K R I S T I N
“ROCK YOUR TALK” THOMPSON
AND HOW CAN SHE HELP YOU?
Her simple, one-hour talks, with “easy to say
Kristin Thompson is a straight-talkin',
yes to” entry-level offers have generated
wise-crackin’ speaker and coach, the
$10K, $20K, and even $50K & $100K
founder of www.speakSERVEgrow.com,
paydays.
and the creator of hit programs like “Rock
Your Talk” and “The Rise Live Event”.
Now Kristin shares her simple strategies
with you so you can rock your personality,
Using her own speak-to-sell strategy, she
your talk, and your biz into multiple six
went from unknown and broke baby-
figures too.
mama with a limping business, to being
the “go-to girl” generating mid six-figures
working just 3 days a week.
Copyright© SpeakServeGrow 2016 [email protected]
T H E B R A N D
A R C H E T Y P E
B L U E P R I N T
_
How to use the brand
personality blueprint:
Step 1: Determine what drives
you in your business
Step 2: Of the three
archetypes under your
“motivator," which do you lead
with in business and which do
your clients need you to be?
Step 3: To get started,
consider one way can you
embody your brand
archetype more clearly in your
business.
Copyright© SpeakServeGrow 2016 [email protected]
WHAT YOU STAND FOR
+ Dreams come true
+ Transformation
SONG TO ROCK THE STAGE
OTHER STARS ROCKING THIS BRAND
The Climb | Miley Cyrus
AKA the wizard, shaman
Firework | Katy Perry
THE VIBE FOR YOUR TRIBE
ANDRREA HESS
+ Amazed
+ In awe
empoweredsoul.com
+ How does she/he do it?
ROCK YOUR BRAND STYLE
+ Earthy
ROCK YOUR BRAND
+ Vintage
COLORS /
+ Boho
Copyright© SpeakServeGrow 2016 [email protected]
WHAT YOU STAND FOR
+ Break the rules
+ Stand up even if you stand alone
+ Overturn what doesn’t work
SONG TO ROCK THE STAGE
Lose Yourself | Eminem
OTHER STARS ROCKING THIS BRAND
The Uprising | The Muse
AKA the maverick, outlaw
THE VIBE FOR YOUR TRIBE
KRISTIN THOMPSON
+ Rebellious
speakservegrow.com
+ Activated
+ Excited
ROCK YOUR BRAND STYLE
ROCK YOUR BRAND
+ Edgy-modern
COLORS /
+ Rocker-chic
+ Cowboy/girl
Copyright© SpeakServeGrow 2016 [email protected]
WHAT YOU STAND FOR
+ Have fun
+ Have a good time
+ Let the good times roll!
SONG TO ROCK THE STAGE
Happy | Pharrell Williams
OTHER STARS ROCKING THIS BRAND
AKA the class clown, entertainer Good Times | Chic
THE VIBE FOR YOUR TRIBE
JP SEARS
+ Happy
awakenwithjp.com
+ Excited
+ Amused
ROCK YOUR BRAND STYLE
ROCK YOUR BRAND
+ Playful
COLORS /
+ Quirky
+ Bold
Copyright© SpeakServeGrow 2016 [email protected]
WHAT YOU STAND FOR
+ Find & give love
+ Say yes to love
+ Sensual
SONG TO ROCK THE STAGE
Everybody needs somebody | Blues brother
OTHER STARS ROCKING THIS BRAND Uptown Funk | Bruno Mars
AKA the flirt, partner, seducer
Bang Bang | Jesse J & Friends
Little Red Wagon | Miranda Lambert
THE VIBE FOR YOUR TRIBE
CHRISTINA MORASSI
christinamorassi.com
+ Affection
+ Warmth
+ Excited
ROCK YOUR BRAND STYLE
ROCK YOUR BRAND
COLORS /
+ Sexy / sensual
+ Femminine / masculine
Copyright© SpeakServeGrow 2016 [email protected]
WHAT YOU STAND FOR
+ Okay as you
+ Voice of the silent majority
+ The tribe/community
+ Equality SONG TO ROCK THE STAGE
Home | Philip Phillips
AKA the girl/guy next door, friend
Give Love | Mc YogiI
OTHER STARS ROCKING THIS BRAND
JEFF WALKER
THE VIBE FOR YOUR TRIBE
jeffwalker.com
+ Understood
+ Sense of belonging
+ If she/he can do it, I can too!
ROCK YOUR BRAND STYLE
ROCK YOUR BRAND
COLORS /
+ Comfy-chic
+ Down-to-earth
Copyright© SpeakServeGrow 2016 [email protected]
WHAT YOU STAND FOR
+ Cares for others / the saint or parent
+ Be of service
SONG TO ROCK THE STAGE
AKA the mother, servant, giver Your Song | Elton John
OTHER STARS ROCKING THIS BRAND
Born this way | Lady Gaga
MARTA COSTA THE VIBE FOR YOUR TRIBE
teammarta.com
+ Safe
+ Cared for
+ Supported
ROCK YOUR BRAND STYLE
ROCK YOUR BRAND
COLORS /
+ Classic / preppy
+ Ladylike
Copyright© SpeakServeGrow 2016 [email protected]
WHAT YOU STAND FOR
+ Rules / leads
+ Power & prestige
SONG TO ROCK THE STAGE
OTHER STARS ROCKING THIS BRAND
Remember the Name | Fort Minor
AKA the king / queen, boss
Harder, better, faster | Daft Punk
THE VIBE FOR YOUR TRIBE
GINA DE VEE
+ I’m in the in-crowd
ginadevee.com
+ Admiration
+ I want to be like him / her
ROCK YOUR BRAND STYLE
ROCK YOUR BRAND
+ Chic / glam
COLORS /
+ Classic
Copyright© SpeakServeGrow 2016 [email protected]
Description:BLUEPRINT. The Overlooked Way to Stand Out, personality blueprint: Step 1: Determine what AKA the flirt, partner, seducer christinamorassi.com
