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Mestrado em Engenharia de Telecomunicações e InformáIca Master Degree (MSc) in TelecommunicaIons and InformaIcs Engineering Engenharia de Serviços Services Engineering The Blue Ocean Strategy® The Apple Case: Blue Ocean Strategic Moves from iPod to iPad Prof. Rui Santos Cruz [email protected] TODAY Business Strategies 2 Business Strategies: The Apple case: Blue Ocean Strategic Moves from iPod to iPad Presenta0on name goes here 3 How Apple’s Corporate Strategy Drives High Growth Blue Ocean Strategic Moves from iPod to iPad © INSEAD Blue Ocean Strategy Institute 2012 Presenta0on name goes here 4 1996 – the Apple debacle © INSEAD Blue Ocean Strategy Institute 2012 Presenta0on name goes here 5 Market"Cap"(US"$"billion,"06/02/2011)" Walmart" GE" Oracle" IBM" Google" Microso6" Apple" Exxon"Mobil" 0" 50" 100" 150" 200" 250" 300" 350" 400" 2011 - Apple’s market cap overtook MS+Intel © INSEAD Blue Ocean Strategy Institute 2012 Presenta0on name goes here 6 What has Apple done in the last decade? © INSEAD Blue Ocean Strategy Institute 2012 Presenta0on name goes here 7 Financial Performance Profitability! !30.0%!! !25.0%!! Revenue"Size" !20.0%!! !15.0%!! !10.0%!! !5.0%!! !0.0%!! !(5.0%)!! !(10.0%)!! !(15.0%)!! !(20.0%)!! 1995! 1996! 1997! 1998! 1999! 2000! 2001! 2002! 2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010! 2011! 2012! © INSEAD Blue Ocean Strategy Institute 2012 Presenta0on name goes here 8 Financial Performance Market"cap"(US!$!million)! Profitability! "281,963.0"" !30.0%!! !25.0%!! Revenue"Size" !20.0%!! !15.0%!! "177,766.8"" !10.0%!! "143,323.7"" !5.0%!! !0.0%!! "91,827.0"" "72,900.8"" !(5.0%)!! "60,342.2"" !(10.0%)!! "25,201.0"" !(15.0%)!! "16,077.9"" "7,386.2"" "7,141.3"" "5,387.4"" "4,849.3"" "5,096.2"" "2,769.6"""2,013.4"" !(20.0%)!! 1995! 1996! 1997! 1998! 1999! 2000! 2001! 2002! 2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010! 2011! 2012! © INSEAD Blue Ocean Strategy Institute 2012 Presenta0on name goes here 9 Financial Performance Market"cap"(US!$!million)! Profitability! "281,963.0"" !30.0%!! !25.0%!! Revenue"Size" !20.0%!! !15.0%!! "177,766.8"" !10.0%!! "143,323.7"" !5.0%!! !0.0%!! "91,827.0"" "72,900.8"" !(5.0%)!! "60,342.2"" !(10.0%)!! "25,201.0"" !(15.0%)!! "16,077.9"" "7,386.2"" "7,141.3"" "5,387.4"" "4,849.3"" "5,096.2"" "2,769.6"""2,013.4"" !(20.0%)!! 1995! 1996! 1997! 1998! 1999! 2000! 2001! 2002! 2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010! 2011! 2012! Jobs! iPod!&! iTunes! iPhone! App!Store! iPad! iMac! returned! iTunes! Music!Store! © INSEAD Blue Ocean Strategy Institute 2012 Presenta0on name goes here 10 iPOD+ iTUNES SOFTWARE (2001) Reconstruction of the Digital Music (mp3) Player Industry © INSEAD Blue Ocean Strategy Institute 2012

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How Apple's Corporate Strategy. Drives High Growth. © INSEAD Blue . Strategy Canvas of the Digital Music Retailing Industry. © INSEAD Blue

The Blue Ocean Strategy® The Apple Case PDF

81 Pages·2015·9.07 MB·English

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How Apple's Corporate Strategy. Drives High Growth. © INSEAD Blue . Strategy Canvas of the Digital Music Retailing Industry. © INSEAD Blue

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Author:	Unknown
Publication Year:	2015
Pages:	81
Language:	English
File Size:	9.07
Format:	PDF
Price:	FREE

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