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About The Assenment of Riverly Pages Infographics
This document provides a definition, conceptual framework, and taxonomy for social media marketing strategies (SMMS). It defines SMMS based on social media and marketing strategy dimensions. It conceptualizes the development of SMMS as having four components: drivers, inputs, throughputs, and outputs. It then proposes a taxonomy that classifies SMMS into four types based on strategic maturity: social commerce, social content, social monitoring, and social CRM strategies. The document validates this taxonomy using prior research and interviews. It concludes by suggesting directions for future research on SMMS.
Detailed Information
| Author: | ['Rajasthanjio'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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