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The Art of Woo PDF

2010·1.4223 MB·other
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by G. Richard Shell| 2010| 1.4223| other

About The Art of Woo

<p>Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas&#8212;especially the kinds of ideas that make organizations work&#8212;is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way&#8212; engaging their minds and imaginations.<p>Charles Lindbergh needed woo to assemble backers for his famous flight; Nelson Mandela used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.<p>Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.<p>Whether you're...

Detailed Information

Author:G. Richard Shell
Publication Year:2010
ISBN:1101202513
Language:other
File Size:1.4223
Format:PDF
Price:FREE
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