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About The Agenda-Setting Role of The Mass Media in The Shaping of Public Opinion
This document discusses how the mass media can influence and shape public opinion through agenda-setting. It summarizes research showing that the issues given prominent coverage in the media also become the issues that the public views as most important. Over 300 studies have found correlations between the ranking of issues in media coverage and the ranking of issues in public opinion polls. The media influence not only which issues receive public attention but also how the public understands and perceives those issues through the attributes and descriptions emphasized in coverage.
Detailed Information
| Author: | ['bambina1927'] |
|---|---|
| Publication Year: | 2010 |
| Pages: | 21 |
| Language: | English |
| Format: | |
| Price: | FREE |
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