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About The Agenda-Setting Role of The Mass Media in The S
This document discusses the agenda-setting role of mass media in shaping public opinion. It argues that the news media has a substantial influence on focusing public attention on key issues by emphasizing certain topics through the prominence and emphasis given to stories. Over 300 studies have found a strong correlation between the ranking of issues given prominence in the media and the ranking of importance the public later assigns to those same issues in surveys. The media not only sets the agenda of what issues the public thinks about, but also influences the perspective and understanding of those issues through the attributes they emphasize.
Detailed Information
| Author: | ['Delma Andrade'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 22 |
| Language: | English |
| Format: | |
| Price: | FREE |
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