Table Of Content2
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First published 2005 by Eye On Education
Published 2013 by Routledge
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Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright © 2005 Taylor & Francis
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other
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Notices
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Library of Congress Cataloging-in-Publication Data
Pawlas, George.
The administrator’s guide to school–community relations / George Pawlas. —2nd ed.
p. cm.
ISBN 1-59667-005-3
1. Community and school—United States. 2. School principals—United States. 3. Educational leadership—United States. I. Title.
LC221.P38 2005
371.19—dc22
2005002236
ISBN: 978-1-596-67005-1 (pbk)
ISBN: 978-1-317-92238-4 (Kindle)
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Acknowledgments
This second edition, like the original, has been a collaborative effort. Many educators shared their ideas,
strategies, examples, and artifacts as I developed the book. Their contributions are a large part of what you
will experience as you work your way through the chapters.
Special thanks to my wife Sharon for her words of encouragement during the writing phase and to Bob
Sickles for his support during the process.
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About the Author
George E. Pawlas, PhD, has spent 37 years in education. During his career, he has been an elementary
school teacher, an elementary school principal, a district-level administrator, a state department consultant,
and a coordinator of educational programs at an area campus. He is currently a professor in the educational
leadership program at the University of Central Florida. In addition to working with students in the master’s
and doctoral degree programs, he has developed three courses at the master’s level, including one on
community school administration. Pawlas has authored more than 30 articles on education topics, coauthored
three editions of a book on educational supervision, coauthored a book on adjunct teaching, and authored the
second edition of this book. He has also conducted seminars and workshops and made presentations on
relevant topics in education.
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TABLE OF CONTENTS
Acknowledgments
About the Author
Preface
1 Uncommon Ideas for Uncommon Principals
Goodwill Ambassadors for the Schools
Common Ideas to Put Your Plan in Action
Getting Your School Identified and Noticed
School Marquee
School Profile Brochure
Map of the School
Welcoming Students—Orientations
School Displays in Businesses
Assisted Living/Senior Homes
Evening Principal Office Hours
Community Projects
Real Estate Sales Meetings
Gold Passes for Seniors
Grandparents’ Day
Volunteers/Mentors
Alumni Recognition—Wall of Fame
Showcases of Accomplishments
Birthday/Anniversary/History of the School
Videos/CDs/DVDs of “A Year at” Your School
School Mascot
School Motto/Slogan
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Other Yearly Events
Letters to the Editor
Hotlines
Web Sites/E-mail
Summary
Case Problem
2 The Need for a School–Community Relations Plan
The Public Relations Function: Accountability
School–Community Relations
The Public School in the Modern Community
Getting to Know the Local Community
Other Educational Settings
Principals Set the Tone for Accountability
A Closing Thought
Summary
Case Problem
References and Suggested Readings
3 Communicating With the School’s Internal Publics
Family Meetings
Support Staff Personnel
Getting Input from Support Personnel
Getting to Know the Support Personnel
Improving Communication Techniques
Good Listening
Business Cards
Being Available and Visible
Getting to Know the Teachers
Meeting the Professional Needs of Family Members
Meeting the Personal Needs of Family Members
Recognition of Family Members
February Picker-Upper
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Family Meeting Giveaways
Golden Garbage Can Award
Recognize Special Occasions
Beginning and Ending Year Gatherings
Standardized Testing First Aid Kit
Internal Publications
New Staff Orientation Procedures
Communication Helpers
School Crisis Plans
Substitute Teachers
Other Ways to Recognize School Personnel
Be Enthusiastic
Communicating With Students
First Impressions—Lasting Impressions
Postcards
Spend Time Where the Students Are
Details...Details...Details
Getting to Know All Students
There May Be “Silver” on the Playground
Positive/Negative Consequences
Student Recognition
Birthdays
Be Enthusiastic and Positive
Summary
Case Problem
Reference and Suggested Reading
4 Communicating With the School’s External Publics
What Do the External Publics Want to Know?
Communicating With Parents
Key Communicators
Whom Do You Select to Be Key Communicators?
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