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About The 2015 App Marketing Guide
The document summarizes key findings from mobile app usage data in 2014. It found that overall time spent in apps increased 21% from the prior year, driven by more frequent app launches. Time in apps was higher for larger screen devices, with an average 68% increase for phones over 5 inches. While mobile apps saw more launches, tablet apps had longer average session lengths at 6.4 minutes compared to 5.2 minutes for mobile. Interestingly, the document also found that users acquired through paid ads and organic searches performed similarly in terms of in-app engagement and number of sessions within the first 60 days.
Detailed Information
| Author: | ['alaric_nurm'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 49 |
| Language: | English |
| Format: | |
| Price: | FREE |
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