The 12 Factors of Business Success: Discover, Develop and Leverage Your Strengths

240 Pages·2008·0.72 MB·English

by  Kevin Hogan

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THE
(cid:1)
12
factors of
BUSINESS
SUCCESS
DISCOVER, DEVELOP, AND
LEVERAGE YOUR STRENGTHS
KEVIN HOGAN, DAVE LAKHANI,
MOLLIE MARTI
John Wiley & Sons, Inc.
v
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ii
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Praise for The 12 Factors of Business Success
“KevinHoganisathinker—andadoer.Hehasadevotedfollowing
that lives by his wisdom. His latest book on achievement is not
optional. If you are looking to climb the success ladder, Kevin
Hogan’sbookwillbethereforyouateveryrungofthejourney—
toteachyou,tosupportyou,andtoencourageyoutoachieveyour
dreams.”
—Jeffrey Gitomer, author of The Little Red Book of Selling
“Oneofthemostintelligentandgenuinelythoughtfulbookswrit-
ten on the subject of success.”
—Mark Joyner, futurist and #1 best-selling author of Simpleology
“The authors’ valuable insights on business success and leadership
will help people in any walk of life take their performance to
the next level. The 12 Factors of Business Success is an impressive,
straightforward, no-nonsense road map to bring out the best in
each one of us.”
—Steven McWhorter, CEO, Securities America, Inc.
“Mollie Marti is a wise success coach with a personal commit-
menttoexcellenceandapassionforhelpingothersproduceresults
consistentwiththeirvaluesandaspirations.Hercollaborationwith
Hogan and Lakhani has resulted in a powerful, practical, and fun
guide to getting the most out of your business and life.”
—Michael Port, author of Book Yourself Solid and
Beyond Booked Solid
“Mollie Marti inspires excellence while providing down-to-earth,
usefulideasandtoolsforsuccess.Thiscollaborationwithtwoother
premier coaches gives readers a smart and savvy plan to master the
battle zone of everyday business.”
—Dale Collie, former U.S. Army Ranger; author of
Winning Under Fire, Building Courageous Leaders,
and Frontline Leadership
i
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TH(cid:1)E
12
factors of
BUSINESS
SUCCESS
iii
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iv
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THE
(cid:1)
12
factors of
BUSINESS
SUCCESS
DISCOVER, DEVELOP, AND
LEVERAGE YOUR STRENGTHS
KEVIN HOGAN, DAVE LAKHANI,
MOLLIE MARTI
John Wiley & Sons, Inc.
v
fm JWBK219-Hogan June17,2008 11:27 CharCount=
Copyright(cid:1)C 2008byKevinHogan,DaveLakhaniandMollieMarti.Allrightsreserved.
PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey.
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LibraryofCongressCataloging-in-PublicationData:
Hogan,Kevin.
The12factorsofbusinesssuccess:discover,develop,andleverageyourstrengths/
KevinHogan,DaveLakhani,MollieMarti.
p. cm.
Includesbibliographicalreferencesandindex.
ISBN978-0-470-29299-0(cloth)
1.Successinbusiness. I.Lakhani,Dave,1965–. II.Marti,MollieWeighner.
III.Title. IV.Title:Twelvefactorsofbusinesssuccess.
HF5386.H6532008
650.1—dc22 2008012236
PrintedintheUnitedStatesofAmerica.
10 9 8 7 6 5 4 3 2 1
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Kevin Hogan:
To Katie, Jessica, and Mark Hogan
Dave Lakhani:
ToStephanieandAustria,bothakeytoandanexampleofmy
success.
And to you, for embracing my work; thank you.
Mollie Marti:
To Monte, Nathaniel, Alaina, and Erin. If something doesn’t
workforus,itdoesn’tworkforme.Thanksformakingthisproject
work.
vii
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viii
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Contents
Foreword by Mark Joyner xi
Preface xiii
Acknowledgments xvii
1 Self-Discipline 1
2 The Game Plan 15
3 Directed Action 27
4 Decision Making 47
5 Passion 65
6 Confidence 75
7 Mastering Criticism 87
8 Self-Control 103
9 Resilience 119
10 Wealth Building 135
11 Support Structures 159
ix