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About Textual Analysis and Media Research PDF
1. Textual analysis involves examining media texts to understand how meaning is made and how audiences make sense of the world. It was developed in the 1960s by French structuralists like Roland Barthes and examines the signs and codes within a text. 2. Textual analysis can be used to analyze any cultural product from advertisements to television shows. It is a useful tool for both media researchers and media practitioners. 3. When performing a textual analysis, the researcher makes educated guesses about the interpretations of a text based on research and the analytical tools and approaches discussed in the chapter, such as examining themes, genres, and narrative structures.
Detailed Information
| Author: | ['karenpanela'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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