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About Term Paper Micro-Franchising
This document assesses the viability of using a micro-franchising business model for distributing poverty-alleviating products and services through the Swiss Development Cooperation Agency. It begins with a literature review on traditional franchising theory to understand the dynamics between franchisors and franchisees. It then examines micro-franchising theory and best practices from 18 existing micro-franchise projects. Two current SDC projects involving water purification and solar panel leasing are identified as potential candidates for scaling up using a micro-franchise model based on lessons from best practices. The report aims to highlight the benefits and limitations of micro-franchising as a tool for poverty reduction.
Detailed Information
| Author: | ['SolMoon'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 48 |
| Language: | English |
| Format: | |
| Price: | FREE |
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