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Television and its Viewers: Cultivation Theory and Research PDF

282 Pages·1999·0.78 MB·English
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by James Shanahan, Michael Morgan| 1999| 282 pages| 0.78| English

About Television and its Viewers: Cultivation Theory and Research

How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology.

Detailed Information

Author:James Shanahan, Michael Morgan
Publication Year:1999
ISBN:9780511010903
Pages:282
Language:English
File Size:0.78
Format:PDF
Price:FREE
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