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About Telematics and Informatics: Minkyoung Kim, Younghoon Chang, Myeong-Cheol Park, Jongtae Lee
This document summarizes a research study about the effects of service interactivity on satisfaction and loyalty among smartphone users. The study examines how different dimensions of interactivity, including system quality, network quality, content quality, customer support and compatibility, influence user satisfaction and continuance intention (loyalty). The study found that content quality had the strongest influence on satisfaction, while satisfaction and network quality positively influenced continuance intention. The study also found differences in post-adoption behavior among users of different smartphone operating systems.
Detailed Information
| Author: | ['Annisa Rakhmawati'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 12 |
| Language: | English |
| Format: | |
| Price: | FREE |
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