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Technical Marketing Communication: A Guide to Writing, Design, and Delivery PDF

158 Pages·2023·6.495 MB·English
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by Emil B. Towner, Heidi L. Everett| 2023| 158 pages| 6.495| English

About Technical Marketing Communication: A Guide to Writing, Design, and Delivery

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers:Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.

Detailed Information

Author:Emil B. Towner, Heidi L. Everett
Publication Year:2023
ISBN:9781637424346
Pages:158
Language:English
File Size:6.495
Format:PDF
Price:FREE
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